Larme kei is a popular style in the Western world, which originated in 2012 when the LARME fashion magazine began its publication. Its aesthetic is “girlish with a touch of darkness”: the color palette is often black and white with accents of red and pink, and the clothes feature soft shapes with ruffles and lace.
In Japan, larme kei describes a “girlish” fashion more broadly, but in the Western world, larme kei is seen as a separate fashion trend with its own recognizable features. The style is based on the imagery of the LARME fashion magazine. The style is strongly associated with certain Japanese fashion brands, such as Liz Lisa, Ank Rouge, and Cecil McBee.
