
Jirai kei is a fashion substyle that emerged in the early 2020s and has become popular, especially among young women in both Japan and Western countries. The name comes from the term “jirai onna,” which can be translated as “landmine girl.” This refers to someone who looks cute and innocent but can actually be impulsive and unpredictable. Outfits typically feature pink, black, and white, and are often adorned with lace, fake jewels, and ribbons. The Sanrio character Kuromi, a white rabbit with a black jester hat, is popular among jirai kei enthusiasts